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Observe First: The Coaching Skill Nobody Trains

It's Just a Sport on why what you see dictates how you coach.

Cam Jolley

Cam Jolley

Co-Founder & Academy Coach, Coach Central

We spend all our energy learning what to say and almost none learning what to see, which is backwards — because what you notice completely dictates how you coach, and most of us intervene long before we've actually observed.

The case for watching

The article's simple truth is that what you see dictates how you act — if your observation is poor, your intervention will be too, no matter how good your football knowledge is. It offers practical habits: practice stillness so you can actually see the whole picture instead of reacting to the last thing, move to where the player stands to see what they see, and write things down so you notice patterns instead of one-off moments. And observe with a purpose tied to your objective, so you filter signal from noise.

Why I make myself shut up

My instinct, like most coaches, is to fix things immediately. But the discipline I try to hold is to watch a game run for a while before I say anything, because half the time my first read is wrong and the players solve it themselves if I just let it breathe. Observing before intervening also protects their decision-making — every time I jump in early, I steal a rep of them figuring it out. So I treat observation as an active skill I'm still developing, not a pause before the real coaching. The watching is the real coaching.

In one game this session, say nothing for the first five minutes — just observe with one clear question in mind. Notice how many problems the players solve themselves before you'd normally have jumped in.

  • What you see dictates how you coach — poor observation makes even good knowledge useless.
  • Build the habits: stillness, taking the player's viewpoint, writing it down, observing with a purpose.
  • Watching before intervening protects player decisions and is itself a coaching skill.

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